"A badass brand really just starts with being truthful and honest. Showing up as your real self. And the self can be seen as a business."
Bozoma Saint John
5-Step Process
Shine Session: Initial Call
Before we build anything, we hop on a real one-on-one call to get clear as hell. This isn't a generic consultation, this is your chance to lay it all out: your vision, your struggles, your big goals, and all the mess in between. I’m here to listen, strategize, and guide you on what your brand actually needs to grow and glow.
Step One: Discovery
Purpose:
Get clear on who you are, what you do, and how your brand can actually work for you.
We start by digging into your business, the goals, the gaps, and what’s really holding you back. You’ll complete a detailed intake, then we’ll hop on a strategy call to talk through it all. I’ll do a full audit of your current brand (if you have one), pinpoint your audience, and lay the foundation for what comes next.
Deposit Due: $500
Step Two: Strategy Development
Purpose:
Build a brand and marketing plan that aligns with your goals, not just trends.
Now that we know where you're headed, we’ll build the strategy to get you there. This includes your brand foundation, mission, messaging, tone, and a marketing roadmap for how to show up and grow. Everything’s tailored to you and your audience. Strategy meets soul.
Step Three: Design & Creation
Purpose:
Craft the visuals and content that make your brand unforgettable.
This is where the magic gets seen. I’ll develop your full visual identity from logo to color palette to brand fonts and create branded assets to help you show up consistently across platforms. Whether you need templates, packaging, or captions, we’ll build a kit that works for how YOU operate.
Payment Due: $1000
Step Four: Implementation
Purpose:
Time to launch: strategically and with confidence.
Your brand's about to make its big debut. We’ll set up your digital platforms, launch campaigns, and activate your new brand visuals across key touchpoints. If needed, I’ll also walk you (or your team) through how to maintain and manage your brand assets moving forward.
Final Payment Due: $1,500
Step Five: Final Strategy
Purpose:
Set you up for long-term success with everything you need to keep the momentum going.
You’ll receive your full Brand & Metrics Master Report along with a 90-day growth plan. We'll meet for a final walkthrough of your new brand presence, marketing strategy, and content suggestions. You’ll walk away with clarity, confidence, and everything in your toolkit.